Let me ask you, have you ever read through Craigslist ad’s? Were you astounded at the dull headlines and weak text copy? You probably know what I’m talking about. The same old lame headlines that you wouldn’t click on if it were the only ad on the list. Or if you do click on a sharp headline, the ad copy suddenly dies a thousand deaths. Here’s the bottom line… Most ads on Craigslist make creating your own ad the easiest process ever. There is simply no competition when you learn the secret process I’m about to share with you.
Here it is…when you create and write an ad on Craigslist or other online ad, keep CURIOSITY in the forefront of you mind. Remember you are not selling anything in the ad. You are simply after a click through to your website. Curiosity is the only tool you will use. It is the secret of forcing people to do what you want… click through to your webite. First what NOT to do… don’t just copy other people advertising, think outside the box. What you want to do is to create a drama that plays out from the headline, to the text, to your website.
What do I mean by “Drama”? This is why a perfume commercial on TV never mentions the perfume until the last 5 seconds of the commercial. The whole commercial explores some drama of a beautiful girl meets handsome boy and strikes up a romance etc. It ends with a picture and name of the perfume. You can use this same secret. Create a drama that begins with your headline, which bridges into your text copy and leaves the reader curious how it ends which of course requires they click on a link taking them to your website, sales page etc.
Let’s look at an example: Keep in mind that the headline needs to have at least one word that makes that headline be acceptable in that subject. If you are advertising in the Job/Sales area, the word “marketing, marketer, sales, salesperson etc”, needs to be in the headline.
So we could say something like: Only the Best Salesperson will survive… (Dallas)
Text Area: Only the best salespeople will survive in these times. Even if you aren’t the “Best” we can help you become one when you market our one of a kind product to a new emerging demographic that has never existed before. The end is near for many but for our salespeople, it’s the beginning. Find out why and what we market by clicking HERE.
Now, picture yourself totally dominating Craigslist with a non-stop series of compelling ads, each with its own little storyline. Envision being able to create a non-stop flow of leads that come from your free craigslist ads. 24 hours a day, 7 days a week leads going to your website, then capturing that lead in your opt in form.
When writing ads, just think “Curiosity”! Build suspense at every step which leads to the next action. You are now armed and dangerous. Go get em’.
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Article notes:
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These are the Top 5 viral advertising characteristics and methods:
1. Give away some thing of value away for free of charge
“Free” is 1 of probably the most powerful advertising terms. When utilizing this concept for you company, think about what you would be able to give away for “Free”. Some of probably the most common thoughts are free of charge investigation reports, e-books, e-zines, pages of a book, free of charge samples, or an e-mail autoresponder course. Every of these items could be offered for “free” via a variety of signifies. Location opt in resources on each and every page of your web site for 1 or all with the above. Placement is key- make certain that the opt in opportunities are easy to locate and easy to fill in. If feasible, use an autoresponder to deliver the “free” substance so that the consumer has it in their hands instantly. If they like it, the viral possible is that they might forward it via e-mail to somebody else.
Opt in functions ought to also be placed inside your present e-zines, inside your article or blog signature file, inside your e-mail signature file and cross referenced with every advertising tool. For instance, you might provide a “Free” investigation report within the e-zine that a client opted in for on your web site. The much more links which you can make between advertising resources and your possible client signifies much more opportunities to convert those leads into paying clients.
2. Supply a method to very easily transfer an believed, image or concept to other people
Viruses only spread when they’re easy to transmit; otherwise they stay within their host subject. It’s crucial to create a advertising method that’s easy to forward. HTML emails, attachments, web site links and podcasts are a number of strategies which are easy to forward from recipient to recipient. Web users will also forward web site links of forum posts, articles and blogs that they discover fascinating to other people.
3. Make it scalable
Your company and web site require to have the capability of handling a big influx of interest should you plot to utilize viral advertising. For instance, if your receive a big interest in a “free” piece of substance which you are marketing, do you’ve the technology presently installed to rapidly deliver on the requests? If not, do you know where to search or of a provider which you could rapidly install to fulfill the requests? Know this advertising method prior to you launch a campaign, and turn out to be familiar with the supportive technology which you will require to implement the plot as you receive increased website flow.
4. Exploit the natural instinct and motivation of other people
Permission e-mail lists and opt ins are examples of advertising methods that exploit people’s natural instinct of wanting things for free of charge. Affiliate programs exploit companies by making a higher volume of links from individuals looking to location higher high quality ads on their websites.
5. Utilize present and existing communication techniques
Whenever you launch a viral advertising campaign, be certain to leverage probably the most up to date web advertising resources and trends. Presently instant messenger, blogs, article writing, nanocasts, podcasts and e-mail autoresponders are probably the most commonly utilized advertising and communication resources on the web. Like a company owner you’ll require to turn out to be familiar with every of these methods and any new methods that emerge so that you can make the possible for viral advertising.
While viral advertising was launched among traditional companies, the launch with the web made a new medium for viral marketers and an simpler method of substance transmission. By leveraging the above tips, your company will be in a prime position to create mini and even big scale viral effects whenever you produce high quality materials for your company.
